- Associated Press - Monday, August 1, 2011

BEVERLY HILLS, CALIF. (AP) - NBC is expanding its relationship with the co-creator of “King of the Hill” in a bid to move into prime-time animation.

NBC Entertainment Chairman Robert Greenblatt says a major production deal with Greg Daniels will include various programming but emphasize animated series. That’s a market Fox has cornered with shows including “The Simpsons” and “Family Guy.”

Daniels is behind NBC shows including “The Office” and “Parks and Recreation,” and Greenblatt says he’s eager to get back into animation since co-creating “King of the Hill” for Fox.

Greenblatt was at Fox when the network helped build its schedule with “The Simpsons,” and Daniels wrote for the show.

Greenblatt was formerly with the Showtime cable channel. He joined NBC last year as Comcast Corp. bought the network from General Electric Co.