MLS games to air on NBC networks starting in 2012

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He said the network found MLS appealing because it reaches a young, affluent demographic, ratings are growing, and that soccer is the “fastest growing sport in America.” He said the MLS reaches “blue chip” sponsors that can only help grow a sport that has struggled to find its footing in a crowded sports landscape.

“We’re proud to be along and hopefully we can accelerate the ride further,” Miller said.

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