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Toyota announces 2012 prices for Yaris, Sequoia, Tundra and Sienna

- The Washington Times - Thursday, August 11, 2011

Toyota as making available their manufacturer's suggested retail prices (MSRP) for the all-new 2012 next-generation Yaris subcompact. Also announced were MSRPs for the 2012 Tundra full-size pickup truck, Sequoia large sport utility vehicle (SUV) and Sienna van.

The Yaris liftback enters its second-generation with an all-new redesign. The new Yaris will again offer the Toyota Star Safety System as standard equipment and an array of enhancements including a new SE model with an enhanced tuned suspension. Complete details for the new Yaris will be announced in the near future.

Yaris will continue to be an excellent value with more than $1,000 of additional standard equipment. Pricing for the all-new 2012 Yaris will be comparable to a Convenience Package-equipped current generation Yaris. The base MSRP will range from $14,115 for the L grade three-door liftback with a five-speed manual transmission to $17,200 for the SE grade five-door liftback with a four-speed automatic transmission. The prices for the 2012 Yaris will go into effect with the start of production on August 31.

The 2012 Sequoia adds an extra measure of towing safety with the addition of a Trailer Sway Control system as standard equipment. In addition, a new Blind Spot Monitor is standard on the Sequoia Platinum grade. The interior of all Sequoia models will include a black upper instrumentation panel and black carpet, regardless of exterior and interior colors. One new exterior color, Sizzling Crimson Mica, replaces Cassis Pearl.

Pricing on most Sequoia models remain unchanged. The MSRP for the 2012 Sequoia ranges from $40,930 for the 4x2 SR5 with a 4.6-liter V8 to $61,805 for the 4x4 Platinum grade equipped with the 5.7-liter V8, reflecting an increase of $239, 0r 0.4 percent. Prices for the 2012 Sequoia

Like the Sequoia, the 2012 Tundra full-size pickup will also include a black upper instrumentation panel and black carpet, regardless of exterior and interior colors. Styled steel wheels are now standard equipment on all Tundra models. Other features that are now standard equipment include a Cold Area Package, daytime running lights and heated mirrors. A backup camera is now standard on Limited grades and Super White exterior color is available on the Limited grade.

Pricing for the 2012 Tundra ranges from $27,115 for the 4x2 Tundra Grade Double Cab V6 with a five-speed automatic transmission to $43,345 for the 4x4 CrewMax Limited with a 5.7-liter V8 and 6-speed automatic, reflecting an increase of $348, or 1.1 percent. Prices for the 2012 Tundra will go into effect beginning with start of production on September 1.

All-new in 2011 model year, the Sienna van carries over virtually unchanged. Pricing for the Sienna will range from $24,520 for the front-wheel-drive Base grade to $40,570 for the all-wheel-drive Limited, reflecting an overall increase of $174 or 0.5 percent. Prices for the 2012 Sienna will go into effect beginning with the start of production on September 6.

The MSRPs for the 2012 Yaris, Sequoia, Tundra and Sienna do not include the delivery, processing and handling (DPH) fee. The DPH for the Yaris is $760, Sienna $810, and Sequoia and Tundra at $985. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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