MPAA rating: R for profanity.
Pom Wonderful Presents: The Greatest Movie Ever Sold
Sony Pictures Home Entertainment
Ever wonder just how much money product placement can put into a movie before it ever sells a ticket? That’s the idea filmmaker Morgan Spurlock (“Super Size Me”) explored in his latest documentary.
Mr. Spurlock visited all sorts and sizes of corporations, asking whether they would “sponsor” or contribute to the cost of making his film. Some were wary, having seen the way some fast-food habitues responded to “Super Size Me” (and, yes, Mr. Spurlock did include McDonald’s among the companies he approached).
Mr. Spurlock retained the slightly offbeat sense of humor that has illuminated his previous films, moving back and forth between the pitch meetings - in which he makes it clear he is willing to sell as much editorial control as a sponsor wants, depending on how much cash they will give - to conscience-stricken conversations with the likes of Ralph Nader, Noam Chomsky and “Rush Hour” series director Brett Ratner.
Though Mr. Spurlock’s style is amusing, you do end up wondering exactly what his point is. After all, much of what he reveals here is already well-known - most people can spot obvious product placement from miles away.
Extras on the Blu-ray version of the film include deleted scenes, a music video and a character chart during the closing credits.
All in all, “Greatest Movie” won’t necessarily make you a smarter movie viewer, but it will amuse a bit before you buy that next overpriced ticket.
MPAA rating: PG-13 for profanity and some sexually related material.
• Joe Barber is the entertainment editor for WTOP-FM and a critic-panelist for WETA-TV’s “Around Town.”