Jacobs’ name surfaces as Dior leader

American designer ‘the safest move’ for venerable French firm’s director

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VIENNA — The fashion world is abuzz about the possibility that U.S.-born designer Marc Jacobs might take over as creative director of Dior. The label, widely considered the jewel in the crown of French fashion, has been foundering for nearly six months, ever since its longtime creative director John Galliano was summarily sacked after allegations that he made anti-Semitic remarks.

Mr. Jacobs is among the top tier of designers worldwide, adored by critics and consumers for his signature label and for his work for Louis Vuitton, the coveted bag maker that is owned by Dior parent company LVMH.

Fashion trade publication Women’s Wear Daily on Monday cited anonymous sources as saying that Mr. Jacobs has been approached by LVMH management about a move to Dior, and that the two parties were in talks about a possible deal.

The report said another critical and commercial darling, Phoebe Philo - designer at LVMH label Celine - could be tapped to replace Mr. Jacobs at Vuitton, if the deal goes through. Officials at Dior and Vuitton said they could not confirm the negotiations.

Dana Thomas, a veteran fashion journalist and author of the industry expose “Deluxe: How Luxury Lost Its Luster,” said she found a possible Jacobs move plausible.

“This is about the safest move LVMH can do,” Ms. Thomas said in an email to the Associated Press. “Everyone loves Marc. He’s boundlessly creative. He knows how to assemble and managed an excellent team. And he is resolutely modern.”

From a commercial perspective, Mr. Jacobs‘ departure from Vuitton likely would have little impact because “fashion is such a small slice of Louis Vuitton’s sales,” Ms. Thomas said, adding, “Really, what folks want is that classic monogram bag.”

Mr. Jacobs also is seen as a solid choice in an industry where the mental and emotional stability of designers has emerged as a concern following the 2010 suicide of British star Alexander McQueen and the Galliano case.

Mr. Galliano, in a Paris court appearance in June, blamed industry pressures and alcohol and prescription drug addictions for his outbursts, including one in which he is seen on video praising Adolf Hitler.

Mr. Jacobs, 48, has done a stint in rehab for addictions of his own but is widely regarded as having overcome his substance problems.

“Having worked with Marc for so long [at Vuitton], LVMH knows what they are getting at Dior. No surprises, no drama,” Ms. Thomas said.

Mr. Jacobs, a tattoo-covered New Yorker known for his penchant for wearing kilts and Dr. Martens boots, is one of several designers spotlighted by the rumor mill as possible candidates for the coveted Dior job. Others rumored to be in the running include Alber Elbaz of Lanvin; Sarah Burton, who replaced McQueen at his label; Haider Ackermann, a rising star with his own signature brand, and Riccardo Tisci of Givenchy, yet another LVMH brand.

Mr. Jacobs seems like he always has gotten to do it his way.

He went from Manhattan’s High School of Art and Design straight to Parsons The New School of Design, where he was named design student of the year. He started selling his work while still in school, and launched his own label in 1986.

When Mr. Jacobs began working at Perry Ellis in 1987, business partner Robert Duffy was already by his side and they were hired as a team. They were fired that way, too, in 1992, after Mr. Jacobs turned out the groundbreaking grunge collection full of plaids and flannel that was heralded by fashion insiders, even winning the CFDA award as top womenswear designer, but the look was rebuffed by the more traditional brand.

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