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But Kevin McLaughlin, of the Polk County GOP, said that while Mr. Romney would make a better president than Mr. Obama, his latest efforts may be too little, too late.

“He has created a problem for himself that I don’t know he can solve because he spent so much time here the last time he ran and he has spent so little time here this time that the contrast is stark,” Mr. McLaughlin said. “So now if he shows up all over the place and is running ads and doing all this stuff at the last minute he looks desperate. That doesn’t get people to respond. They feel as though they have been neglected.”