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Analysts say these toys are just the beginning of a new niche for toymakers. Indeed, many companies say they plan to roll out more products for smartphones and tablets - including some that use Google Inc.’s Android software - next year.

“I think it’s going to be a growing segment,” said Jim Silver, editor-in-chief at the toy review website TimeToPlaymag.com. “Next year, there will be even more [products] than you can possibly imagine.”