- - Thursday, February 10, 2011

Delivering the stylistic distinction, technological innovation, premium E-segment sedan features and quality at a legendary value, the all-new 2011 Chrysler 300 sedan writes a new chapter in the brand’s legendary history, while setting a new course for the American brand.

“The all-new 2011 Chrysler 300 is an icon of American ingenuity and symbolizes the greatness Detroit-designed vehicles offer the streets, highways and boulevards of the world,” said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC. “From its premium materials, state-of-the-art connectivity features, new chassis architecture and best-in-class power, the all-new Chrysler 300 embodies the brand’s new attitude in every detail. And to ensure our all-new Chrysler flagship delivers more than unmistakably bold and powerful American style to our customers, the Chrysler 300 team benchmarked the craftsmanship, technology and refinement of the segment’s best sedans to deliver a new world-class quality and performance symbol at an attainable price.”

The all-new 2011 Chrysler 300 sedan embodies the essence of the new Chrysler brand: delivering passion for design, people and the environment through expressive design, state-of-the-art connectivity and world-class levels of quality and efficiency.

With more than 55 years of elegant proportions and head-turning style, the all-new 2011 Chrysler 300 delivers contemporary styling with design details unexpected in the segment. At the front, an all-new grille features seven deeply sculpted horizontal blades that express precision. The liquid-chrome finish of the blades and the new Chrysler wing badge provide a unique contrast against the beautifully drawn bright-chromed grille surround. Illuminating the road ahead are signature “key slot” headlamps with a scalloped lower edge. Inside, bi-functional projector headlamps are nestled next to LED-illuminated daytime running lamps, which together form a “C” shape for unmistakable on-road presence.

The profile of the all-new Chrysler 300 features the distinctive proportions of its predecessor with added design refinement for a more tailored appearance. Dramatic front-fender forms rise above the sculpted hood and are echoed by rear-quarter forms, which rise above the deck lid and travel down the vertical taillamps for an unmistakably bold signature silhouette. For improved aerodynamics and visibility, the all-new Chrysler luxury flagship’s windshield has been raked back 3 inches, while rolled-framed doors with thinner pillars improve outward visibility by 15 percent.

The all-new 2011 Chrysler 300 sedan's Uconnect Touch integrates world-class infotainment and convenience technologies to keep passengers connected, comfortable and secure.
The all-new 2011 Chrysler 300 sedan’s Uconnect Touch integrates world-class infotainment and ... more >

Elevating the all-new Chrysler 300 sedan’s rear-view presence is an integrated deck-lid lip spoiler with the new Chrysler wing badge proudly centered below. Jewel-like rear taillamps feature harmonious LED illumination, while signature “light pipes” illuminate for an alluring nighttime appearance. Straddling the vertical lamps, Chrysler 300 sedan’s rear fascia integrates a chrome applique that seamlessly connects the taillamp elements while emphasizing the road-holding stature of the flagship sedan. Hinting at the flagship sedan’s performance are two fascia-mounted oval dual exhaust tips.

Combining world-class accommodations with American style, the all-new Chrysler 300 sedan’s interior delivers expressive style, authentic materials, passenger comfort features and precise fit and finish. Substantial interior upgrades on the all-new Chrysler 300 consist of soft touch materials, premium interior trim, available heated and ventilated Nappa leather seats, and real wood appliques on the instrument panel, doors, center console and steering wheel.

Designed to exude a luxurious environment, the 2011 Chrysler 300 sedan features cast-skin instrument and door panels with three-dimensional dual gloss graining for a premium appearance and suppleness. Bright chrome contrasted with satin chrome accents give the Chrysler flagship sedan the appearance of milled aluminum. For added detail, a new instrument cluster features two large gauge faces with Sapphire Blue illumination and chrome ring accents. Providing a premium and contemporary environment is an all-new Sapphire Blue LED-illuminated ambient interior lighting.

Delivering best-in-class comfort, all-new seats were engineered with premium architecture and include a serpentine (S-shaped) spring suspension, all-new front-seat backs with four-way lumbar system that actuates up/down and fore/aft, and variable density foams applied in the lower seat, seat back, and bolsters for enhanced comfort “tuning.”

Redesigned from the ground up, the all-new 2011 Chrysler 300 is the freshest entry in the U.S. standard full-size vehicle segment. While the standard full-size segment share has consistently held around 4 percent for the last 3 calendar years, the all-new Chrysler 300 series sedans will re-ignite the segment delivering elegant style, grand-touring performance, best-in-class seat comfort and the precision and quality of the world’s best E-segment luxury sedans at an attainable value.

Buyers of the 2011 Chrysler 300 sedan are inspired by thoughtful innovation, are passionate about driving and are interested to express their creativity and distinct personality through new experiences. The all-new Chrysler flagship sedan meets their demands by combining superior styling, confident handling, and the craftsmanship, premium details and technology that reinforce driving as a fun and pleasurable experience.

All-new 2011 Chrysler 300 series sedans are available in the United States in four highly equipped models: Chrysler 300, 300 Limited, 300C and 300C AWD. In addition, the Luxury and SafetyTec Groups provide customers with high-value content and innovative technology directly targeted for their specific needs.

Engineered and executed to deliver a world-class luxury sedan experience, the all-new 2011 Chrysler 300 sedan’s world-class body structure and chassis deliver a level of quality, capability and refinement that rival the best E-segment competitors from Europe, Asia and North America.

Maximizing its new ultra-rigid structural design, the all-new Chrysler 300 features quietness among the best in the segment. The all-new Chrysler flagship’s unibody packages material and structural design improvements, including two premium-composite underbody panels that provide more than eight feet of acoustic insulation, dual-pane acoustic windshield and front-door side glass, body-cavity silencing foam, under-flush rolled-framed doors with triple seals and acoustic wheel-well liners, all helping to absorb road noise and quiet the cabin.

The all-new 2011 Chrysler 300 features Chrysler Group’s new second generation E-segment architecture with redesigned front- and rear-suspension geometry delivering world-class handling, and all-new premium suspension hardware for world-class refinement. The all-new 2011 Chrysler 300 sedan’s suspension delivers the grand-touring performance expected from premium European luxury sedans, to make this all-new American flagship one of the best driving sedans in the world.

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