The merger follows last week’s launch of The Daily, another high-concept, big-money entry into the media marketplace. Founder Rupert Murdoch intends for the 100-page daily newspaper, available on Apple’s iPad and tricked out with all manner of electronic bells and whistles, to be “magic.”
The News Corp. CEO, in concert with Apple founder Steve Jobs, said he wants “to inform people, to make them think, to help them engage in the great issues of the day.”
Some remain unfazed by all the hype.
“I’m not sure what the Huff Post/AOL merger means,” said veteran CBS newsman Mark Knoller, whose frequent, content-rich Twitter posts about political machinations at the White House have become insider must-reads in recent days.
“But if anyone’s interested in purchasing my tweets for $300 million, I’m available for negotiations,” Mr. Knoller added.
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