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“Or maybe the show isn’t good,” he added. “People who watched the first episode and didn’t like it aren’t necessarily going to come back.”

Sternbeg noted that 1.6 million viewers is a healthy number for MTV (though not in the league with “Jersey Shore,” which last Thursday was seen by 8.9 million viewers, a record audience for an MTV series).

But what does the future hold for the season’s eight remaining episodes of “Skins”?

“If the ratings hold up over the next few weeks, without more advertisers pulling out, that makes it fairly successful,” Sternberg.

Adgate agreed that the fate of the show won’t be known for another week or two. But his forecast was dire.

“My gut reaction is, it’s in a tailspin,” he said.


MTV is owned by Viacom.