- Associated Press - Friday, January 28, 2011

MINNEAPOLIS (AP) - The Minnesota Timberwolves hope that the key to the Western Conference coaches’ All-Star vote is through their noses.

Introducing “Numb?rs,” the new fragrance by Kevin Love.

On the same day the NBA announced the starters for the All-Star game next month, the Wolves’ public relations department unveiled its campaign to convince the coaches to vote their star into the game as a reserve.

A box was mailed to all Western Conference coaches that includes a bottle of “Numb?rs” cologne, a DVD with a 30-second commercial for the product that spoofs an ultra-serious fragrance ad, an advertisement that includes Love and a local model dressed to the nines and a list of his accomplishments on the back, and a bottle of face lotion just for good measure.

“It’s all in good fun,” Love said on Thursday after practice. “You never try to take yourself too seriously. If you can have fun with yourself it’s a good part of your life.”

The commercial is filmed in black-and-white, depicting Love entering a night club wearing sunglasses, a suit and a scarf. He takes off his glasses and glances at team mascot Crunch, who is surrounded by Timberwolves dancers and hoists a glass in Love’s direction.

“Who has the numbers?” Love asks. “You tell me.”

Spot on.

The team also set up a website _ http://www.612AllStar.com _ where fans can see the whole package. The area code for Minneapolis is 612.

So does the fragrance smell like sweat?

“Yeah but it’s good sweat,” Love said with a smile. “Good-smelling sweat.”

Coach Kurt Rambis was asked if he helped Love with the acting. Rambis had a few bit parts in movies and television shows in the past when he was working with the Los Angeles Lakers.

“He doesn’t want to learn acting from me,” Rambis said with a chuckle. “It just goes to show you even a bad actor can get a job.”

In recent years, the Timberwolves have come up with some of the most creative and funny ideas to promote their players, more out of necessity than anything else. The team has struggled mightily on the court, making it difficult for some of its high-performing players to get recognized across the league.

The Wolves sent GPS machines to coaches two years ago as part of former center Al Jefferson’s “road map to Phoenix” for the All-Star game. Jefferson didn’t make that team and injured his knee just before the break.

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