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SAN FRANCISCO | Groupon’s online coupons save people cash, but they’re not always great deals for merchants. Some businesses complain that bargain hunters rarely return after getting a cheap meal or massage.

A new site called LevelUp believes it has a way for restaurants, nail salons and other local businesses to keep people coming back. To drum up repeat business, the company offers consumers a series of three deals, each better than the previous one.

Online deal sites abound, but LevelUp hopes to stand out by giving people an initial offer that’s on par with competitors, and following that up with even better deals.

It’s still too early to say whether enough consumers will be willing to pay full price, a key factor that will determine whether LevelUp becomes a serious threat to Groupon or remains one of hundreds of imitators.