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But more important, “Don’t get a sunburn,” Feldman stresses. The advice:

_Stay out of direct sun when it’s most intense, between 10 a.m. and 4 p.m.

_When you are out, wear sun-protective clothing and seek shade such as beach umbrellas. Feldman likes to tell of the dermatologists’ convention in Hawaii where beachgoers wore long-sleeved swim cover-ups and big hats.

_Don’t forget the sunscreen, especially on the face, hands and arms that are exposed to sun just about every day.

Sunscreen isn’t a substitute for the first two tips, Feldman warns, because it doesn’t guarantee protection if you stay out too long, use too little or miss a spot.

Still, picking a sunscreen should get less confusing next summer when new government regulations kick in. Those rules will prohibit claims like “waterproof” _ you do need to reapply after swimming or sweating _ and will assure protection against both types of skin-damaging UV rays.

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EDITOR’s NOTE _ Lauran Neergaard covers health and medical issues for The Associated Press in Washington.