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Horrigan attributes the reduced demand to the uncertainty over whether there would be a game. Fans can buy packages that include admission to the enshrinement, the game and other events.

“Now that the uncertainty’s gone, we expect a spike,” he said.

A survey five years ago by the Chamber of Commerce estimated a $31 million annual impact on the region from the events.

“We’re going to have a notable financial impact,” Murray said.

Located about an hour’s drive from Cleveland, the city has a rich football history. The Canton Bulldogs were formed early in the 1900s and were coached by Jim Thorpe. They won championships and intertwined the city’s reputation with football.

The Hall of Fame game was the first casualty of the labor dispute. Horrigan said attendance at the Hall of Fame has been normal this summer, while players and owners jostled over a contract.

“When the Browns left town for Baltimore (in the 1990s) and when there was some labor unrest in the ‘80s, we saw a direct correlation with our business,” he said. “We’ve been fairly consistent (this summer). If we’re down, we’re down more because the cost of gasoline spiked. I feel we have not seen a negative response from our visitors.”

Unlike the locals, visitors to the Hall of Fame on Friday didn’t seem to mind losing a preseason game.

“Your good pros don’t even play anyway,” said Ed Nettleton, a 43-year-old truck driver from the Chicago area who was watching the NFL Network’s recap of negotiations. “Any of these preseason games are more limited to finding the players you want.”

Ed Kusher from Rochester, N.Y., went through the Hall of Fame wearing a Tom Brady jersey. His wife, Julie, wore a John Elway Broncos jersey. Their 6-year-old son, Tyler, also had a Brady jersey.

Kusher expects the players and owners to get a final agreement soon. The protracted negotiations haven’t soured him on the NFL.

”Not yet,” he said. “If it held up the season, then yes, I’d be real upset.”