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Restaurant fanatics go to great lengths for favorite meals
“Steve’s schedule is very, very busy and as much as he loves to meet great customers, he has many demands on his time,” said Mr. Arnold, the Chipotle spokesman.
Chick-fil-A, an Atlanta-based chain with a big presence in the South, has a whole rulebook for how to reward super fans.
Whenever it opens a new restaurant, the first 100 customers get 52 coupons for free meals. Fans usually have to be in line 24 hours in advance to make the cut, and sometimes even that’s not enough.
The restaurant turns the overnight wait into a party in the parking lot, with hula hoop contests, karaoke, and lots of free chicken. It does line checks to make sure people don’t leave, and distributes wristbands to make sure they don’t split shifts. Sometimes Dan Cathy, the president and chief operating officer, shows up in Chick-fil-A pajama pants.
By Andrew P. Napolitano
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