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“My attitude is that this is terrible, but this is the end,” he says, referring to a popular philosophy after the war. “Don’t feel so sad. If we don’t have the saddest experience, we never learn anything. People who have been victims will be stronger. I don’t want to say Japan is a great country, but things will be OK. A new time, a new Japan is coming.”

To help deliver supplies to disaster victims, Mr. Hidaka says he and a friend drove up to the 12-mile perimeter around the Fukushima nuclear reactors, until police turned them away. “I really wanted to go inside,” he says. Undaunted, they headed for a village near the Onagawa nuclear plant in Miyagi province.

Many employees of his promotion company, Smash, plus hundreds of volunteers who are used to carrying supplies and camping at Fuji Rock, used their logistical expertise to help survivors in Ishinomaki, he says.

Expecting many cancellations because of global fears about radiation in Japan, his staff spent three weeks calling agents and musicians overseas to tell them that Tokyo and other parts of Japan were OK. Only a couple of groups canceled, fewer than other years, says Smash director Johnnie Fingers, a keyboardist with Irish legends the Boomtown Rats.

Following up on Smash’s idea of staging a “Benefit for Nippon,” London music organizers arranged for Liam Gallagher, vocalist of Oasis and his new band Beady Eye, to lead a fundraiser in London.

This year’s Fuji Rock Festival, spread over seven stages in a mountain valley known for its rain, mud and fresh air in Niigata province, a three-hour drive from Tokyo, will also spearhead efforts to raise awareness about tsunami survivors, nuclear issues and renewable energy, Mr. Hidaka says.

Though disaster recovery will take at least five years, he says his company is in it for the long haul. “My philosophy is that when we start something, we don’t stop until they say they have enough already,” he says.