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“We will bring shopping and entertainment to the games — to Pyeongchang so people can enjoy Korean hospitality and culture as well,” Cho said. “We also have the high-speed train, which will only be 50 minutes from Seoul. So we have solved the isolation and ambience problem.”

On Munich’s side is IOC Vice President Thomas Bach, a powerful figure in the Olympic movement. Munich also is a media darling because of its accessibility to a metro city, record-breaking tourism figures and a high “ambience factor.”

“We feel that we can win,” Bach said, “but we are sportsmen enough to realize that on the given day someone else might be better.”