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Honors for Fred Hayman, the father of Rodeo Drive
Mayor Barry Brucker said Tuesday that Hayman is a longtime supporter of the city’s police and fire departments, the Beverly Hills High School band, the chamber of commerce, community theater and other local programs.
“You are truly Mr. Rodeo Drive,” he said.
Hayman came up with the Rodeo Drive Walk of Style idea in 2003 to further promote the shopping street, which now features more than 100 high-end stores. Hayman is the 15th recipient of the recognition, joining past honorees such as Tom Ford, Manolo Blahnik, and Gianni and Donatella Versace. But Hayman is the only one of those with a Beverly Hills street named after him: Fred Hayman Place is a tiny via near the Giorgio store’s old spot.
Meanwhile, the 273 address of Hayman’s fabled shop has been permanently retired, according to the photo-filled, encyclopedia-sized book about him released this month, “Fred Hayman: The Extraordinary Difference: The Story of Rodeo Drive, Hollywood Glamour and the Showman Who Sold It All,” by Rose Apodaca.
Giorgio’s old address was respectfully absorbed by one-time Hayman tenant Louis Vuitton.
Though Hayman downplayed his contributions to Rodeo Drive, saying he was just doing good business, he beamed as he looked out at the famous thoroughfare.
“I’m thrilled that they’re successful,” he said, wearing his trademark bright yellow tie. “It’s one of the most beautiful streets in the world. It can compete with Paris, as a matter of fact. “
Sandy Cohen can be reached at http://twitter.com/APSandy
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