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The site goes live July 31, when 1 million registered users will be chosen through an online competition to help flesh out the Pottermore world. It will be open to all users from October, in languages including English, French, German and Spanish.

Initially the site will follow the plotline of the first book, “Harry Potter and the Philosopher’s Stone,” with the six other adventures added later.

“(It’s) a way I can be creative in a medium that didn’t exist when I started the books back in 1990,” Rowling told reporters, adding it allowed her to incorporate the thousands of “stories, drawings, ideas, suggestions” she still receives from fans four years after the last Potter book was published.

Harry Potter fans who have been sharing their enthusiasm online for years should be delighted by the new digital world, but Rowling said she wanted to keep the emphasis of the site firmly on the written word.

“We’ve had a lot of requests for online games,” she said. “I wanted to pull it back to reading.”

The last book, “Harry Potter and the Deathly Hallows,” was published in 2007, and Rowling said she still has no plans to write an eighth. But she said Pottermore was a way to reconnect with a character and a universe she loved.

“It is exactly like an ex-boyfriend,” Rowling said. “Finishing writing Harry — I have only ever cried in that way and that much when my mother died. I have never cried for a man the way I cried for Harry Potter.”

There may yet be another Potter book — a long-anticipated encyclopedia. Rowling said she was still considering compiling one, with the proceeds going to charity.

“Will there ever be an encyclopedia?” Rowling said. “Possibly.”

The final Harry Potter film, “Harry Potter and the Deathly Hallows, Part 2,” has its world premiere in London on July 7. Hutchinson said timing of the website announcement had nothing to do with the Warner Bros. movies.

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Online: http://www.pottermore.com