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“It was very clear from the beginning that we wanted to be disciplined and responsible,” Roberts said. “We think this will be a profitable relationship. … I believe we will be profitable and build value for our shareholders.”

NBC was the last of three networks to make a formal presentation.

Among the 17-member NBC delegation was Bob Costas, who has hosted the network’s coverage of eight Olympics.

“My message was we’ve done it well and we’d like to do it again,” he said

Mark Lazarus, who replaced Ebersol as NBC Sports chairman, was asked about not having the former Olympic mastermind with the bid.

“I’ve never been here with him,” Lazarus said. “We have a great team of people who put the best foot forward with our heritage and legacy.’”

NBC’s main competition had been expected to come from ESPN/ABC.

ESPN brought the powerful Disney brand to the table, which had raised the prospect of a possible tie-in with the games.


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