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Russia is likely to be the key to the success of the venture. The NBA has already opened an office in the basketball-loving country.

“We’re making big efforts to make the Nets Russia’s home team,” Charlier said from his office in Moscow, where he is also deputy CEO of the Prokhorov-owned Onexim Group. “It wouldn’t be a surprise that we’re going to do some interesting things in the Russian market during the offseason.”

Although Charlier would not say what’s in store, Yormark summed it up for everyone already following the team.

“It’s a good time,” he said, “to be a Nets fan.”

(This version CORRECTS Corrects spelling throughout of Yormark)