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“There’s no question when the History Channel decided not to air this, there was a cloud over it,” Mr. Hubbard admits. “Some advertisers have questioned what the controversy is about, and they prefer to stay away from it.”

So Reelzchannel offered to show the program to some advertisers to alleviate any qualms. Mr. Hubbard says at least one came on board after getting the chance to see the material.

Even if “The Kennedys” played fast and loose with history, it still might not match the liberties taken in films like Oliver Stone’s “JFK.” Mr. Hubbard says he is frustrated the film is being held to such a high standard.

“In the end, good stories well told … rise to the surface,” he says. “Whatever the historical discussion is, it’s best left to after the movie airs.”