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Sheen, who has called social media a “cash cow,” seems likely to profit from his instant Web stardom, though he has not done so yet. He is being advised by the startup company Ad.ly, which helps celebrities earn money in endorsements on social media.

He already has at least one grateful business _ a dairy whose owner told TMZ he’s been flooded with calls since Sheen posted a photo of himself holding a bottle of the company’s chocolate milk. The American Red Cross tried some cross-marketing of its own with this tweet: “We may not collect (hashtag)tigerblood, but we know our donors & volunteers have fierce passion for doing good!”

Wherever his words take him, Sheen won’t fail for lack of positivity. As he’s said: “Can’t is the cancer of happen.”

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Charlie-Sheen/dp/9991300007”>http://www.amazon.com/Peace-My-Mind-Charlie-Sheen/dp/9991300007