- - Thursday, May 26, 2011

Tesla Motors launched the Design Studio, a tool that allows consumers to customize, view and share their own Tesla electric vehicles on the web, on their smartphones and iPads, and at Tesla stores. Using HTML 5 for cross-platform compatibility, the Design Studio makes the buying experience flexible, engaging and interactive. It is located on Tesla’s website at http://www.teslamotors.com/roadster/design.

Visitors to the Design Studio on the Tesla website can build their dream Roadster, choosing hard top or soft top, paint color, interior design, wheels, and more. When done, they can view how their photo-realistic Roadster looks on the road against three outdoor backdrops. Customers can share their design via social media channels or email, or place an order - from anywhere in the world. The Design Studio is also available on iPad and mobile.

Product specialists at Tesla showrooms are equipped with iPads to walk prospective customers through the process and explore their options. Tesla’s new Santana Row showroom also offers the Design Studio on touchscreen displays that allow customers to “throw” their design to a large screen at the back of the store with a swipe of their hand. “The Design Studio’s goal is to personalizes the Tesla experience,” said George Blankenship, Tesla’s VP of Sales and Ownership Experience.

“It’s the most advanced configurator any automaker has come up with, letting you choose exactly what you want, look at it from every angle, and see it in the wild.” Tesla’s Design Studio is consistent with the company’s new retail strategy that launched with the Santana Row showroom. Reinventing the car-buying experience, this strategy focuses on digital interactivity and educating prospective customers about Tesla’s advanced electric powertrain technology and vehicle engineering.