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That’s not why Daelyn Fortney is a vegan. The mom from Greenville, S.C. _ and editor of the vegan and vegetarian website ThisDishIsVeg _ is focused on animal ethics. But she’s delighted that people like the former president are giving veganism a fresh and powerful face.

“That’s probably going to be the way it’ll move to a lot more people,” Fortney says. “It’s always fantastic when a cause gets a name like that behind it.”

But she adds a note of caution about the big-time vegans.

“I hope they stick with it!” Fortney says. “It could do damage on the other end if they don’t.”