- - Monday, November 28, 2011

Dunder Mifflin copy paper available for purchase

Fans of the NBC hit comedy “The Office” already are familiar with the fictional paper company Dunder Mifflin.

Now Staples-owned Quill.com will use the Dunder Mifflin brand name for copy paper under a licensing agreement with NBCUniversal, the Wall Street Journal reported, according to the Hollywood Reporter.

The Dunder Mifflin paper packages will feature slogans that fans of the series will recognize, including “Our motto is, Quabity First” and “Get Your Scrant on.”

Financial details of the two-year so-called “reverse product placement” deal weren’t disclosed. However, the Journal said that as part of the deal, Comcast-controlled NBCUniversal will get about 6 percent of the revenue from Dunder Mifflin paper sales. If sales targets are met, the licensing deal can be extended.

The paper brand will be priced largely above private-label copy paper, the Journal said.

Copy-paper sales are down because of the growing use of email and PDFs, and consumers often choose based on the lowest price, the Journal said. The new marketing effort is using a brand from a beloved TV series in an effort to draw attention and combat the “race to the bottom in the paper business.” Quill’s Chief Marketing Officer Sergio Pereira told the paper.

Other deals that have seen companies bring products and brands featured in films and TV shows and other media to life include Bertie Bott’s Every Flavor Beans, a candy featured in the “Harry Potter” series, and Bubba Gump Shrimp restaurants, based on “Forrest Gump.”

Retired from ‘Live,’ Philbin eyes next project

After ending his run on ABC’s “Live! With Regis and Kelly,” Regis Philbin is aiming for a bigger prime-time talent show geared to the whole family, he told the New York Post’s Page Six.

According to the Hollywood Reporter, Mr. Philbin, who hosted the first season of NBC’s “America’s Got Talent,” has formed RAF Productions with former “Live With Regis and Kathie Lee” director Barry Glazer, City Island executive producer Edward Walson and Writers Guild Awards executive producer Cort Casady.

“We’re contemplating a show that is sort of a talent show, but it involves the whole family,” Mr. Philbin told Page Six. He added that it would be “a family competition, which is something new in our business.”

The Post also said Mr. Philbin, 80, has been contacted by Gangland producer Michael Manshel about other concepts, including reviving the variety-TV format.

Hugh Laurie: ‘House’ will be last TV role

Hugh Laurie is already looking past the end of “House,” and that future doesn’t appear to include a role on another TV series, according to the Hollywood Reporter.

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