“When you talk about Africa, when you talk about Latin America, they’re just now getting to the 1980s in their media choices. For us, we view that as tremendous opportunity,” Gordon Robertson said.
Today, 90 percent of CBN’s viewership is overseas, and some observers question the network’s relevance in the U.S.
David Morgan, a professor of religion at Duke University, said CBN has little choice but to look overseas to grow because audiences outside the U.S. are less interested in politics.
“They care about an established institution, a brand that’s been around for 50 years,” Morgan said. “… Probably the younger Robertson knows this very well and it’s a completely different game internationally. They can shed all the negativity, all the kind of kookiness that is associated with the senior Robertson.”
Online: Christian Broadcasting Network http://www.cbn.com
Brock Vergakis can be reached at http://www.twitter.com/BrockVergakis