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Consumer confidence at lowest since recession
NEW YORK (AP) — Americans say they feel worse about the economy now than at any time since the depths of the Great Recession.
Consumer confidence fell in October to the lowest since March 2009, a research group said Tuesday — an ominous sign for the economy as families begin to prepare their budgets for holiday shopping season.
The declining mood reflects the big hit that the stock market took in late summer — down almost 20 percent in one month — as well as frustration with an economic recovery that doesn’t really feel like one.
The Conference Board, a private research group, said its index of consumer sentiment came in at 39.8, down about 6 points from September and 7 shy of what economists were expecting.
The reading is still well above where the index stood 2½ years ago, at 26.9. But it’s not even within shouting distance of 90 — what it takes to signal that the economy is on solid footing.
Economists watch consumer confidence closely because consumer spending accounts for about 70 percent of U.S. economic activity. The index measures how shoppers feel about business conditions, the job market and the next six months.
Confidence had been recovering since hitting an all-time low of 25.3 in February 2009 but has taken a turn for the worse as Americans worry about stubbornly high unemployment, rising prices for food and clothes, and an overall weak economy.
The index is based on a survey conducted Oct. 1-13 of about 500 randomly selected people nationwide.
It was three days after the survey got under way, on Oct. 4, that the stock market began a remarkable rally. The Dow Jones Industrial Average gained 12 percent in three weeks, from the Oct. 3 close through Monday’s trading.
The Dow fell about 1 percent Tuesday, not just because of consumer confidence but because investors are worried about corporate earnings and about whether Europe can find a solution to its crippling debt problem.
The last time consumer confidence was this weak was also the turning point for the stock market in its severe downturn during the recession. It was in March 2009 that the Dow bottomed out at 6,547.
The survey found that a growing number of Americans are worried about making less money over the next six months. The proportion of people expecting a pay cut is about 9 percentage points higher than those who expect a raise, the biggest gap since April 2009.
It also came exactly two months before Christmas, with retailers preparing for the holiday shopping season, their busiest.
“If people think their income is declining, they’re not going to be inclined to spend,” said Jacob Oubina, an economist at RBC Capital Markets.
Higher earners are also starting to lose confidence, a bad sign because they account for a disproportionate amount of spending. The confidence index for people making more than $50,000 has dropped for six months in a row.
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