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A Birmingham-based beer distributor signed on as a sponsor and a local food company, Smith Farms, came on board to operate the beer-selling operation in a brick building near the shed where the dry Oktoberfest always was held.

Wearing leather shorts, a plaid shirt and a German-style hat, Smith Farms owner Rodger Turner looked out over the first-night crowd with a beer in his hand and a smile on his face. He’s got a lot of beer to get rid of before Oktoberfest ends Saturday.

“I better sell it all,” he said.

That may not be a problem. Some at Oktoberfest wore T-shirts that said: “Dreams Really Do Come True: Beer in Cullman.”