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Ford Evos concept defines future
Question of the Day
The exciting new Ford Evos Concept showcases a visionary technology experience under development by Ford engineers. The innovative concept vehicle, which will be unveiled to the public at the 2011 Frankfurt Motor Show, reveals how technology can dramatically enhance the driving experience for each individual customer.
Based on connectivity between the vehicle and the driver’s ‘personal cloud’ of information, the Ford vision explores how technology can help to personalize the vehicle, increase driving enjoyment, look after the driver’s well-being, and optimize powertrain performance.
The Ford Evos Concept, which is a dramatic four-door fastback design, was also developed to introduce the new design direction for the company’s next generation of global products.
“The Ford Evos Concept unites three key elements which are at the core of our One Ford global product strategy: outstanding design, smart technologies and fuel economy leadership,” said Derrick Kuzak, Group Vice President of Global Product Development.
“With its innovative technology experience and compelling design, this is a clear demonstration of the exciting vision we have for the Ford brand. While you will never see this car on the road, the next generation of Ford products will display many of the distinctive design ideas and advanced technologies it showcases.”
“Our goal is to focus on enriching a customer’s every experience with their vehicle - by personalizing it, adapting it, and creating unique, unexpected features that surprise and delight them,” said Kuzak.
“In the Ford Evos Concept, this objective is explored and extended to the area of connectivity, where the intent is not to convert the vehicle into a smartphone, but rather to provide personalized and safe connection to the outside world in an enriching manner designed totally for the vehicle context.”
Ford’s global Research and Innovation team, led by Paul Mascarenas, was tasked with building Evos Concept around a technology experience as visionary as the design. The result signals how Ford intends to build on the momentum of innovations like the SYNC in-car connectivity system.
“At Ford, the future of technology in the car will be defined by the experience that it delivers to the driver and passengers,” said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation. “We see technology as more than just an impressive list of microprocessors, sensors and software; it’s about the application of that technology to create an experience that enhances the driver’s time behind the wheel.”
The concept’s technology experience embraces a new generation of driver interaction and awareness currently under development in the Ford Research and Innovation laboratories. Seamless connectivity between the vehicle and the driver’s ‘personal cloud’ of information is at the heart of the vision for its capabilities.
“The possibilities are fascinating when we explore how to enable a seamless lifestyle between home, office and car linked by access to the driver’s personal information,” Mascarenas said.
With information from the cloud, the vehicle can provide the same connected lifestyle the driver experiences at home or office. The car knows the driver, and automatically adapts handling, steering and engine controls to deliver an exceptionally dynamic driving experience.
Ford researchers are focusing their efforts in this area to deliver on four key customer benefits: personalization, seamless enhancement of the driving experience, looking after the driver’s well-being and delivering smart electrified powertrain optimization.
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