The tour agreed to a nine-year deal with CBS Sports and NBC Sports. PGA Tour Commissioner Tim Finchem did not disclose financial terms, although he said there was an increase in the rights fee and players would see modest advances in prize money.
And that’s without any assurance that Woods _ golf’s biggest television draw _ could get back to the top of his game.
“In our business plan, we did not assume any golfer was going to be as dominant as Tiger had been in the past,” CBS Sports chairman Sean McManus said in a telephone interview. “Tiger played in a relatively small number of PGA Tour events, anyway. It would be great if he came back. It would be great if we were dominant again. But we were not assuming that in our numbers.”
The TV contract was the last big hurdle in getting through an economic crisis. The tour still managed to sign 10 new title sponsors of tournaments, and it renewed contracts with title sponsors of 12 other events.
Now, it has its television partners locked up for the next 10 years. One reason for getting a nine-year deal was to be concurrent with the 15-year deal the tour signed with Golf Channel, which began in 2007 and expires in 2021.
“A 10-year runway gives our sponsors a lot of confidence in where the television side of the sport is going to be, and that helps us in terms of creating value for our sponsors, maintaining continuity with our sponsors and extending our sponsors into the future,” Finchem said at the Deutsche Bank Championship.
Finchem said he expected golf’s schedule to be largely unchanged. CBS would have about 20 tournaments, starting with the West Coast at Torrey Pines and concluding with the first FedEx Cup playoff event. NBC would have about 10 tournaments, including the Florida Swing, its limited-commercial presentation of The Players Championship and the last three playoff events.
Golf Channel would have the other tournaments.
“We’re thrilled to extend for nine more years and to be in business for the next decade,” said NBC Sports chairman Mark Lazarus. “The NBC Sports Group is obviously very bullish on the sport of golf and the PGA Tour. It’s a business deal that makes sense for our company and will be profitable.”
Television contracts have fueled the growth in prize money, which has gone from about $80 million in Woods‘ first full season in 1997 to nearly $280 million this year. For years, TV ratings spike when he plays and are even higher when he wins.
Woods has not won in two years. He failed to qualify for the FedEx Cup playoffs this year for the first time. And because of injuries to his left leg that kept him out for most of four months, he appeared on only six network telecasts.
“The fans clearly have taken increasingly to the nature of our competition over the last couple of years, and in doing so, have reinstilled confidence in our sport that might have been waning when our No. 1 player was not that active two of the last four years,” Finchem said.
“But there is such tremendous buzz and focus on this juxtaposition of Tiger and Phil (Mickelson) … against this huge increase in young players who are coming forward and able to win tournaments at every level.”View Entire Story
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