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“The idea of a social network and what a social network is continues to evolve,” Williamson said. “First it was creating a profile and sending status updates to your friends. Facebook is (now) going toward helping companies be more social and helping consumers and users feel like they have a stronger connection to these…businesses, media and things they are interested in.”

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Online:

Live streaming of the f8 conference Thursday: http://on.fb.me/qPzd0t