Continued from page 1

Exposure is designed to acquaint dogs with things they will see each day. “There are studies that show when young puppies are exposed to video images of other dogs, it acts as a form of socialization,” Dodman said. Sights and sounds during this part of the programming expose the animals to things like traffic, babies, other pets and doorbells.

Relaxation segments feature sleeping dogs and nature scenes _ like the slugs _ accompanied by dog lullabies.

Stimulation includes dogs running, playing and surfing, animation and a lot of panting. The idea behind this part of DogTV is to get a dog moving, even if it is home alone.

Shows are “refreshed” daily for variety.

There has been a lot of feedback from viewers saying their cats like the show as well as their dogs, Neumann said. CatTV may be added later, but DogTV is strictly for the dogs, he said.

The Escondido Humane Society, on the outskirts of San Diego County, isn’t wired for cable yet, but DogTV offered to give them relaxation-only test videos.

“We handle 5,000 animals a year. We get high-energy, big dogs that need to calm down. When we plugged it in, we saw almost immediate results,” said development director Jean Loo-Russo.

If an extremely active dog is confined for long periods of time, a chemical imbalance can occur and it can go kennel crazy, Loo-Russo said.

You can prevent that with DogTV and 20-minute walks twice a day, she said.

Every dog at the shelter can’t see a TV, but they are all within hearing distance and that’s helping too, Loo-Russo said.

Pets may one day be able to sniff DogTV, Dodman said. “The technology is here to add smell. There are boxes you can buy that have 60 different wells that you can fill with scents. Like fireworks, you can cue them with what’s on television.”

Too bad they can’t control the remote.

___

Online:

_ http://www.dogtv.com