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Asia a popular place for pop stars to tour
KUALA LUMPUR, Malaysia — When Lady Gaga launches her hotly anticipated “Born This Way Ball” world tour Friday on what is expected to be an elaborate castlelike stage, fans in Asia will be the first to see it.
The singer leads off her travels with sold-out shows from South Korea to Singapore in a striking upgrade of her Asia itinerary over a previous tour that included only Japan. Western pop stars increasingly are criss-crossing the upwardly mobile region in search of new markets while financial malaise continues to afflict parts of the West - and Asian fans are ecstatic.
“We’re getting so many concerts nowadays, it’s hard to decide which ones to go for,” said Mindy Chew, an information technology consultant in Malaysia who snapped up $120 seats for Lady Gaga’s show in neighboring Singapore within 30 minutes of tickets going on sale.
“Some of these shows are like a once-in-a-lifetime opportunity. I’m expecting lots of drama at Lady Gaga’s show, lots of costume changes,” said Miss Chew, who has caught performances by Gwen Stefani and Michael Buble in recent years in Malaysia’s biggest city, Kuala Lumpur.
But fans also are looking forward to artists as varied as Elton John, Morrissey, Christina Perri, Lifehouse, Death Cab for Cutie, Avenged Sevenfold, Backstreet Boys, the Flaming Lips and Manic Street Preachers.
Japan long has been a hub for gigs by Western headliners, but touring activity has been building up in the rest of Asia over the past two years, Alan Ridgeway, president of international markets for Live Nation, the worldwide promoter for Lady Gaga’s shows, told the Associated Press.
The reasons boil down to supply and demand. Asia makes economic sense now because rising disposable income among fans has driven up demand for live entertainment across the region, Mr. Ridgeway said.
“Even though Japan may be able to support three or four shows, this often wasn’t enough to justify the expense of bringing a tour to Asia,” he said. “Now as we see increasing demand from other markets such as South Korea, China and Indonesia, it becomes possible to route a financially viable multidate tour through the region.”
Persistent economic troubles in the West also have propped up Asia’s importance. Mr. Ridgeway said the touring business in Europe remains healthy, but other promoters believe there has been enough of a downturn there to trigger concerns.
“Some artists have found that ongoing economic problems in the United States and Europe have meant they are experiencing decreased demand for concerts, so Asia is a new market they want to develop to make up for the shortfall,” said Mindy Coppin, the Singapore-based managing director for IMG Artists’ Asia-Pacific operations.
As countries become accustomed to international tours, the logistics become smoother. Singapore, for example, has made it easier for concert organizers to secure visas and permits and lowered taxes on artists’ fees, Miss Coppin said.
Culture clashes are among the remaining challenges.
In South Korea, conservative groups complained that Lady Gaga’s lyrics and costumes were too sexually provocative and authorities barred fans younger than 18 from attending her gig at Seoul’s Olympic Stadium.
Lady Gaga also will perform in Hong Kong, Tokyo, Taipei, Manila and Bangkok, but a senior official in Indonesia’s top Islamic authority reportedly has urged fans in that country to shun Lady Gaga, saying her show is “intended to destroy the nation’s morality.”
Still, that hasn’t stopped more than 30,000 “Little Monsters” - as Lady Gaga’s fans call themselves - from purchasing tickets for her stop in the Indonesian capital, Jakarta, including 25,000 in the first two hours of sales.
The controversies haven’t dampened Lady Gaga’s enthusiasm either. She flew into Seoul a week before her show and has immersed herself in rehearsals, tweeting her delight about receiving a “warm and exciting welcome” and whipping up fan anticipation for the show. Her only complaint so far: jet lag.
Elsewhere, Grammy-winning R&B star Erykah Badu ran afoul of Malaysian officials in February; after she arrived, the government banned her show on the eve of the performance, saying a photo of her body art offended Muslims. Miss Badu nevertheless voiced hopes of returning for a concert someday, saying she has “faith in people’s ability to evolve.”
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