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Smartphone maker HTC posts 70 percent profit drop
Question of the Day
HTC said Tuesday that profit amounted to 4.5 billion New Taiwan dollars ($152 million) from revenue of NT$68 billion in the three months through March.
Revenue was down 35 percent from a year earlier.
The company expects revenue to rise to NT$105 billion in the second quarter, with the marketing of the “HTC One” series phone that offers users a better camera and music experience in addition to a sleek design.
HTC has grown on the strength of the design of its handsets, based on Google’s Android operating system.
Chou said two consecutive quarters of profit decline forced HTC to “rearchitect our organization” and make greater efforts on innovation “to achieve what we have wanted to deliver” without cutting corners.
Increased expenses for marketing and product innovation cut into second quarter profits, he said.
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