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Pitbull said Wednesday during the conference that he carefully chooses his words to ensure they are played on both English and Spanish radio and that they can be easily translated.

The Bronx-based group Aventura helped propel a resurgence of bachata mixed with hip-hop and R&B. Now the group’s lead singer Romeo Santos has become a solo star in his own right.

The networks have also created more spaces for these artists as they tap into this U.S. Latin market with their own bilingual, bicultural channels like mun2 and MTV’s Tr3s.

Tr3s helped propel Royce’s career through its digital platforms, and it is now promoting the career of up-and-coming Manhattan-born Eli Jas, whose family has roots in Chile, Panama and the Dominican Republic. Jas grew up listening to Mary J. Blige, Mexico’s Mana and Lauryn Hill.

“These artists swim in both worlds _ Romeo comfortably singing a duet with Usher, and Usher singing a duet with Romeo, and neither of the audiences is confused,” said Marc Zimet, Tr3s vice president of music and talent.


AP writer Gisela Salomon contributed to this report from Miami.


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