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E! generally finishes among the top 15 of networks among its target audience of people aged 18 to 34, and Kolb said one of her goals is to move into the top 5. The network generally gets solid circulation _ a healthy number of people tune in for one show or another _ but not enough people stay around to watch other shows, she said.

“There is quite a bit of brand love,” she said. “We just need them to come over more.”

The network is increasing its original programming so viewers see fewer reruns, she said.

“We have taken a look at what is working for us and what areas we can improve upon and we’re taking action on that,” Kolb said. “For us, this is more of an evolution than a repositioning.”