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“There is quite a bit of brand love,” she said. “We just need them to come over more.”

Hulu may require viewers to have TV subscription

Online video joint venture Hulu plans to move toward requiring users to show proof of a pay TV subscription, the New York Post reported.

Under the industrywide “TV Everywhere” initiative, consumers can access pay TV content online, but only when they are authenticated as paying subscribers of a cable or satellite TV operator.

The Post suggested that Hulu’s Web traffic could be dragged down by the move toward authentication. Hulu had 31 million unique users in March.

A Hulu spokeswoman declined to comment on the report about the site’s authentication plans.

Hulu is owned by NBC Universal, News Corp. and Walt Disney, with private equity firm Providence Equity Partners expected to cash out of its 10 percent stake in the coming months.

In another authentication move, NBC Sports will require pay TV subscriptions from consumers for most events of the London Olympics this summer that it is offering in streaming online form, the Post said. The company has said it will offer an unprecedented 3,500 hours of streaming coverage.

‘Housewives’ star wistful for Wisteria Lane

As the May 13 series finale of “Desperate Housewives” nears, series star Teri Hatcher said it is starting to sink in.

“Every day it gets to be a little more real,” Miss Hatcher, 47, told People at the Wisteria Lane Block Party benefiting the Cystic Fibrosis Foundation at Universal Studios in Los Angeles.

“We’ve had a lot of time to process it, so it’s not a shock. But I think you just can’t really know what it’s going to feel like until it’s over.”

The good news, Miss Hatcher revealed, is that her character, Susan Mayer, along with the other personae on ABC’s hit show will be done justice in the final episode.

“I feel like [the finale] does a pretty good job at honoring all the different characters and their sort of unique wheelhouses that they brought … to ‘Desperate Housewives,’ ” she said. “Whether it be comedy or drama or physical comedy, I feel like the stories make sense. I think it will be better than some other big finales.”

Although some of the stars had reported drama during the show’s eight seasons on the air, the relationship between Miss Hatcher and her small-screen daughter, played by Andrea Bowen, is solid, Miss Hatcher said.

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