- Man arrested in car bomb plot at Kan. airport
- Prison inmates take up ‘Knockout’ game, target female officers
- U.S. Army hails success with drone-shooting laser
- John Kerry: Israel-Palestinian peace deal paved for April
- India diplomat who touts women’s rights busted for $3 wage to nanny
- MSNBC host Ed Schultz paid $252K by unions in 2012-2013
- Korean War memorial ordered to take down Christian cross
- Billy Graham near death, ‘close to going home to be with the Lord’
- SeaTac, Wash.: City’s new $15 minimum wage heads to court
- Obama mulls support for Islamists in Syria, with conditions
Apple’s ‘iPad’ is the only tablet people know
“Apple is actually pretty good at this,” says Litman, the law school professor. “It’s able to skate pretty close to the generics line while making it very clear the name is a trademark of the Apple version of this general category.”
When the iPad debuted in 2010, some people offered up “Apple Tablet” or the “iTab” as better names. Others even suggested that the name sounded more like a feminine hygiene product than a tablet: “Get ready for Maxi pad jokes and lots of ‘em!” wrote tech site Gizmo at the time.
Two years later, those complaints are all but forgotten.
“At the end of the day, the product was so successful that even if it wasn’t the ‘quote unquote’ best name, it made the name synonymous with the category,” says Allen Adamson, managing director at branding firm Landor.
By Mangosuthu Buthelezi
Memories of a long brotherhood tempered in common struggle
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- Obama's Afghanistan experts stumped on U.S. death toll, war costs during hearing
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- Billy Graham near death, close to going home to be with the Lord
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Our Choice: Individual responsibility and self-government or the abandonment of the American Revolution
A stat-head’s outlook, direct from his worn in couch cushion.
John Glaser turns his pen toward foreign policy and international relations around the world
A conservative commentator and satirist takes on the worlds of politics and entertainment in pursuit of truth, justice and all things America.
Extraordinary day at Redskins Park
White House pets gone wild!
Let it snow