- Marionville mayor ‘kind of agreed’ with Kansas City shooter’s views
- Rev. Al Sharpton’s Easter message: Politically ‘crucified’ Obama has risen again
- Supreme Court to weigh challenge to ban on campaign lies
- UNICEF launches ‘Mr. Poo’ mascot in India to curb public defecation
- Teen taking selfie by train: ‘Wow, that guy just kicked me in the head’
- Goodbye, Afghanistan — hello, Africa: Air Force to shift as U.S. exits Middle East
- Iran mulls ban on vasectomies, decrease on abortions to bolster population
- CNN op-ed claims right-wingers ‘more deadly than jihadists’
- Classes resume at high school rocked by stabbings
- ABC News accuses Center for Public Integrity of stealing Pulitzer-winning work
Tuning Into TV: Matt Lauer tells viewers he’s staying at ‘Today’
“This is my family,” he said on the air as the “Today” crew and co-anchors burst into applause.
For broadcast networks, morning represents one of the most important parts of the day. The shows are hugely profitable at a time of declining TV viewership, and none has been more of a cash cow than “Today.”
The morning scene drew increased attention this week as the NBC and ABC programs featured dueling celebrity co-hosts: “Today” had Sarah Palin for a day, while Ms. Couric spent the week filling in at “GMA.”
Flagged in advance, Mr. Lauer’s announcement Friday was likely to also serve as a ratings stunt against his onetime colleague.
Mrs. Palin, the former Alaska governor, helped “Today” maintain its winning streak against “GMA” on Tuesday, but Wednesday proved a cautionary tale for NBC. With Ms. Couric on board, “Good Morning America” was able to claim a one-day victory in viewership over “Today.”
About 5.24 million viewers watched “GMA,” while 5.15 million viewers tuned into “Today,” according to the Nielsen Co.
TV show ‘Stars Earn Stripes’ will test celebrities
A new TV competition series that tests celebrities against the demands of military exercises will be produced for NBC.
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