Romney ad blitz focuses on economic trust

Millions put into TV message

Mr. Romney kicked off his general election campaign with a “Day One” television ad that said on his first day in the White House he would approve the Keystone XL pipeline, introduce tax cuts and reforms and begin to replace “Obamacare” with “common-sense health care reform.” In a follow-up ad, he expanded his “Day One” do-to list to include deficit reductions, a vow to stand up to China on trade and a repeal of “job-killing regulations.”

In the ensuing weeks, he has run a number of Spanish-language ads, including one featuring his son Craig, who shows off his bilingual skills while talking about his father’s respect for immigrants. “I would like to tell you how my father, Mitt Romney, thinks,” he says in Spanish. “He values very much that we are a nation of immigrants. My grandfather George was born in Mexico. For our family, the greatness of the United States is how we respect and help each other, regardless of where we come from.”

Mr. Romney also has claimed that some of Mr. Obama’s attacks aren’t true, and seized on Mr. Obama’s “you didn’t build this” remarks, touting them as more proof that the president is a tax-hiking, big-government liberal.

Over the weekend, the Romney campaign rolled out a “Cherished Relationship” commercial, criticizing Mr. Obama for not visiting Israel as president and for his refusal to recognize Jerusalem as the capital of the Jewish state.

On Monday, Mr. Romney announced that he and his allies had $185 million cash on hand as of July 31 — more than enough to make sure the ads keep rolling.

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