NY Times jumps into mini digital book market

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In addition to new original work, the Times is mining its archives to create curated selections of articles assembled into mini e-book narratives about a topic or event, a product it’s calling TimesFiles.

For that offering, it is partnering with Vook, another startup, based in New York, to publish 25 titles on Monday such as “The Life and Writing of Nora Ephron” and “George Steinbrenner and the Yankees.”

Vook’s vice president of business development, Matthew Cavnar, calls the launch “the first powerful entry into this marketplace” by a newspaper company so far.

The Times published just one such e-book before this launch, called “Open Secrets,” a collection of 93 articles about the cache of sensitive U.S. State Department documents made public by Wikileaks, in January 2011.

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