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“As we have said in the past, we are continuing to evaluate when, how, and in what form advertising inside Instagram plays a role in creating value for users and brands alike,” Facebook spokeswoman Meredith Chin said in an email.

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AP Technology Writer Peter Svensson in New York and AP Business Writer Ryan Nakashima in Los Angeles contributed to this story.

Online:

Current terms: http://instagram.com/about/legal/terms

New terms: http://instagram.com/about/legal/terms/updated

Instagram blog post:

http://blog.instagram.com/post/38143346554/privacy-and-terms-of-service-changes-on-instagram