SAO PAULO (AP) - It’s not your Apple’s iPhone.
A Brazilian company has begun selling smartphones in Brazil with the iPhone brand after winning the legal right to use the name in Latin America’s biggest country. Adding insult to Apple Inc.’s injury, the phone runs on the Android operating system from archrival Google Inc.
Gradiente SA said in a statement that it filed its request to use the iPhone brand in 2000 when it realized “there would be a technological revolution in the world of cellphones with the convergence of voice and data transmission and reception via mobile Internet.”
Gradiente said on its website that it started selling its iPhone on Tuesday for 600 reals ($300). It runs the relatively old 2.3 version of Android and its features include a 3.7-inch touch-sensitive screen, Bluetooth, dual chip capability, 3G, Wi-Fi and camera. Its appearance is similar to that of Apple’s iPhone.
The Brazilian company said it did not use the iPhone name until now because its “priority was to conclude a corporate restructuring process that ended earlier this year.”
“In Brazil, Gradiente has the exclusive right to use the iPhone brand,” the statement said. “This company will adopt all the measures used by companies around the world to preserve its intellectual property rights.”
Major cellphone operators and retail outlets advertised Apple iPhones on their websites Wednesday.
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