SNYDER: Phenom frenzy — Jeremy Lin’s justifiable; Tim Tebow’s understandable

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Since Feb. 4, Lin’s No. 17 jersey is the NBA’s top online seller, Knicks merchandise sales are No. 1 overall and the team’s stuff accounts for half of the NBA’s 10 most popular items. Madison Square Garden stock has risen 6.2 percent since Lin stormed onto the scene. Forbes estimates that his athlete brand is worth $14 million, which would tie him with Kobe Bryant for sixth among the world’s top athlete brands.

Not bad for a player few folks had heard of before this month. Something is wrong if you can’t root for a guy like Lin. The same is true of Tebow, but this is different.

This is Linsanity. And it’s absolutely, positively wonderful.

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About the Author

Deron Snyder

Deron Snyder is an award-winning journalist and Washington Times sports columnist with more than 25 years of experience. He has worked at USA Today and his column was syndicated in Gannett’s 80-plus newspapers from 2000-2009, appearing in The Arizona Republic, The Indianapolis Star, The Detroit News and many others. Follow Deron on Twitter @DeronSnyder or email him at deronwashtimes@gmail.com.

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