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His Knicks games are broadcast not only on sports stations, but also on news channels, which devote talk shows to his exploits once the games are over.

Newspapers have totally forgotten about last month’s presidential elections, apparently mindful that filling their pages with Linsanity is a far better bet for attracting readers.

And a English tutoring school is airing TV ads to teach viewers newly coined words like “Lincredible” and “Linternational,” noting Lin’s cascading global impact.

None of that surprises Tsai, the young saleswoman, who came to the sports bar Thursday wearing a dark blue hat emblazoned with the Chinese character for her new hero’s name.

Lin is the young Michael Jordan, and he has Taiwanese blood,” she said. “I am so proud of him.”


Associated Press writer Christopher Bodeen in Beijing contributed to this report.