YouTube’s funding plan takes a page from Apple Inc.’s playbook. When the iPhone maker launched its App Store in 2008, a $100 million seed fund created by Silicon Valley investor John Doerr spawned hundreds of thousands of new apps.
“Our developers are not software engineers,” YouTube’s vice president of global content partnerships, Robert Kyncl, told a convention in January. “Our developers are Hollywood stars, are online stars, are regular folks like you and I.”
If nothing else, the injection of funds will spawn content never before been seen on any screen, large or small.
“Fast Five” director Lin, who is teaming up with YouTube stars Ryan Higa and Kevin “KevJumba” Wu on the “YOMYOMF” channel, said his focus is not to try to find audiences with stereotypical Asian-American content. Rather, the idea is to give a platform to people who have unique voices but haven’t been heard yet.
He says Higa and Wu didn’t follow any set rules when they jumped to popularity with a mix of oddball humor, brutal honesty and rap.
“They just did what they loved, and people came,” Lin said. “If we’re going to fail, I would rather go out with that philosophy.”
KassemG’s parody of Christmas movies, http://bit.ly/yzTt5i
Si, Es I, Pepe, http://bit.ly/AquLL8
Epic Rap Battles of History, http://bit.ly/xsjKks
Ray William Johnson, http://bit.ly/wYDiaC
Network A, http://bit.ly/wDeiZY