- - Thursday, February 23, 2012

The dynamic new Ford Tourneo Custom Concept will make its global debut at the 2012 Geneva Motor Show in March, bringing a new level of energy and style to the European personal use vehicle segment.

Previewing the introduction of a completely new range of people movers, with commercial vehicles to follow, the Tourneo Custom Concept showcases a dramatic new look that will appeal to customers seeking style, functionality and space.

“One look at the Tourneo Custom Concept is enough to tell you that it will inject an exciting new spirit into the personal use segment,” said Stephen Odell, chairman and CEO, Ford of Europe. “Our forthcoming new range gives us the opportunity to appeal to new customers with a fresh new direction, and we have seized that opportunity with both hands.

“We are excited to present this significant new concept in Geneva. The Tourneo Custom’s car-like qualities will be appreciated by a broad range of business and leisure customers, and this is a fitting venue to present the vehicle for the first time.”

The Tourneo Custom Concept will preview of a host of exciting new features, which give the vehicle strong car-like appeal.

These include an all-new interior design with driver-focused cockpit, and a luxurious, fully trimmed cabin which has the ambience and high-quality materials of a modern multi-seat saloon car.

The Concept also showcases a number of smart innovations including multi-adjustable and removable rear seating, advanced SYNC voice-activated, in-car connectivity system with Emergency Assistance feature, and the latest Ford low-CO2 ECOnetic Technologies.

The Tourneo Custom Concept communicates very clearly a dramatic new design direction for Ford’s commercial vehicle range, which will be introduced later in 2012.

With its advanced, streamlined appearance, the concept vehicle embodies the same dynamic character as Ford’s Kinetic Design passenger cars - generating the strong sense of movement, even when the vehicle is standing still.

“We set out to create a design with clean, futuristic lines and with a real sense of occasion,” explained Paul Campbell, chief designer, Ford of Europe.

“With its sportier stance, bold rising shoulder line and flush glazing, the Tourneo Custom Concept brings something fresh and exciting to this class of people mover.

“By applying the latest Kinetic Design principles, the design has a completely new style and drama,” he added.

Signature Kinetic Design features helps give the Tourneo Custom Concept its unique character, including the bold trapezoidal grille, strong and muscular shoulder line, prominent wheel lips and window lines with the distinctive kick at the rear.

The concept is further enhanced by a number of stylish details from the chrome grille surround and striking LED lighting on the front-end, to the dynamic looks of the 18-inch alloy wheels.

Bringing a whole new level of car-like style and sophistication to the personal use segment, the Tourneo Custom Concept features an all-new interior design.

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