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Daytona 500 start pushed back to 7 p.m. Monday
Question of the Day
DAYTONA BEACH, FLA. (AP) - Are you ready for some racing _ some Monday night racing?
NASCAR pushed the start of its season-opening Daytona 500 to Monday night, under the lights and in primetime for the first time in its history.
“We hope to have `Lady and gentlemen, start your engines,’ at 7:02 and then warm up and go to green flag,” NASCAR President Mike Helton said. “We believe this is a reasonable expectation.”
Helton made the announcement Monday morning when it became clear that steady rain at Daytona International Speedway made an evening start the best option for NASCAR’s marquee event. Helton also said Tuesday has not been ruled out.
Heavy rain all day Sunday forced NASCAR to postpone the event for the first time in its 54-year history.
If NASCAR gets the race in Monday night, aired on Fox, it could produce record ratings for a series that’s coming off one of its most compelling seasons. NASCAR also had a strong SpeedWeeks, marked by the return of pack racing, two new winners in the lower series, Patrick winning the pole for the Nationwide Series race and many multi-car accidents.
“Certainly we’d like to think that when we do run the Daytona 500 and the trophy is handed to the winner and there is a Daytona 500 champion for 2012,” said Helton, “that that sustains and then launches us into the 2012 season with all the right effort and promotions.”
Greg Busch, executive vice president at GMR Marketing, said ratings for a Monday night race will not better what it would have drawn in its regularly scheduled Sunday afternoon slot. But Busch said the primetime showing will be significantly better than a Monday afternoon race.
“This is really the best possible scenario they could have with losing yesterday,” Busch said. “It’s not ideal in the sense that the perfect scenario would be a scheduled race in a primetime network broadcast where everybody knew that was happening.
“I don’t know that you’ll get the perfect test, but I think it’ll be a great case study to see how it performs, especially versus what was already regularly scheduled at that point.”
Ed Goren, vice chairman for Fox Sports Media Group, said the network was unsure what to expect Monday night. He praised Fox’s production crew for its coverage during the rain delay Sunday, when Fox drew a 4.5 overnight rating despite no on-track action during nearly four hours of air time.
“The ratings we got yesterday, it really speaks to the anticipation of what is going to be a great Daytona 500 and a great season,” Goren said. “The challenge tonight as far as ratings is we are in the middle of February ratings sweeps, and there are significant successful shows on other networks. The question becomes, `will the loyal NASCAR audience find us?’ The casual fan seems to have caught on Sunday for the storylines and the season, but the casual fan who was with us yesterday, now in primetime, has other options.
“So, let them race, and let’s find out what happens.”
NASCAR officials spent more than four hours Sunday waiting for a window to dry the famed track, but it never came. When the latest storm cell passed over the speedway around 5 p.m., they had little choice but to call it a day.
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