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Stores in Denver reported brisk business Thursday night.

“The cheese wall is hammered, bread’s kind of hammered, milk’s kind of low,” said Aaron McFadden, a manager at a King Soopers store.

Ted Vaca at Argonaut Liquor said customers were snapping up all kinds of drinks.

“It was more like a Friday than a Thursday,” he said.

The snowfall didn’t slow shopping at Ewoldt’s Grocery store in Thedford, Neb., about 300 miles northwest of Omaha.

Clerk Velma Burns said people were shopping a little heavier than normal. For her customers, shopping for “the Super Bowl’s really bigger than the snowstorm,” she said.